About Us

Welcome to IsMyCity, the green heartbeat of urban fashion. Nestled in the Netherlands, we are more than just a brand; we are a movement.

Our journey began with a simple idea: to create products that not only resonate with the urban lifestyle but also echo the ethos of sustainability.

Every product we craft is a testament to our commitment to the environment and our belief in empowering individuals to make a difference.

Our Mission

At IsMyCity, we are on a mission that transcends fashion – we’re here to lead the charge towards a brighter, greener future. Picture a world where style seamlessly intertwines with sustainability, where each purchase becomes a meaningful act, and where individuals wield the power to shape a more eco-conscious tomorrow.

Our vision isn’t just a dream; it’s a commitment to making sustainable living effortlessly chic. We believe that every choice matters, and with each meticulously crafted product, we invite you to be a part of a movement that’s transforming the way we think about fashion and the environment.

But our mission goes beyond the products themselves. With every purchase, you’re not just acquiring a stylish accessory; you’re investing in local environmental initiatives. We give you the reins to choose the cause that resonates with you, ensuring that your impact is felt where it matters most.

Join us on this journey—it’s more than a purchase; it’s a declaration. It’s a collective effort, a movement, and a shared responsibility to give back to our planet. Welcome to IsMyCity, where fashion meets purpose, and every choice shapes a greener, more sustainable world.

The Idea

Embarking on a journey towards greener horizons, IsMyCity is our response to a growing need for both convenience and responsible choices. Amidst this transition, we identified a gap – an absence of products tailored to seamlessly integrate with this new wave of eco-conscious living.

Here, IsMyCity wasn’t born as just a brand; it emerged as a solution. A solution to a community that actively seeks products aligning with their values. We wanted to make sure that our products go beyond being mere accessories. We have carefully curated a line that caters to the modern, sustainability-minded individual navigating the urban landscape, whether on foot or on wheels. This is why our designs aren’t just fashionable; they’re functional as well.

At the core of our idea was our unwavering commitment to genuine sustainability. We’ve noticed a rising interest among people, like you, who are increasingly conscious and actively seek brands that fulfill this need for responsibility. While many claim to be green, we take pride in going beyond the buzzwords, crafting products that are truly responsible, using recycled materials. But our commitment doesn’t stop there. With every purchase, we’re not just helping globally; we’re also supporting local green initiatives giving back to your immediate environment.

We believe in making sustainability tangible for you. This is why we offer not just bags but a lifestyle choice – an emblem of a conscious commitment to our environment and a reflection of the shifting tides towards responsible living, where every purchase becomes a meaningful act towards a better world.

The Design Journey

When the concept of IsMyCity crystallized, we recognized that turning our vision into reality required the touch of an expert. That’s where Priscilla entered the scene, becoming an invaluable asset to our team. Despite her demanding schedule, Priscilla generously devoted her time and skills to help us shape the design and bring our bags to life.

Priscilla is more than a collaborator; she’s a design virtuoso who breathed life into our concepts. Her expertise and passion for sustainability align seamlessly with our mission, ensuring that every detail of our bags is a testament to craftsmanship, functionality, and environmental responsibility.
We owe much of our success to Priscilla’s dedication and creative flair. Her commitment to our project has been nothing short of amazing, and for that, we are incredibly grateful.

To know more about Priscilla’s remarkable work visit her website. Join us in celebrating the creative minds that make IsMyCity more than a brand—it’s a collaboration of creatives shaping the future of sustainable fashion.

Our Values

We believe that the choices we make today shape the world we’ll live in tomorrow. That’s why we’ve built our foundation on three unwavering pillars that guide every decision and design:

Sustainability: Our commitment to sustainability goes beyond a trend; it’s a responsibility. In an era where environmental consciousness is more critical than ever, we prioritize the use of fully recycled and recyclable materials. We envision a world where every purchase contributes to a healthier planet, and our dedication to sustainable practices reflects this conviction.

Ethical Production: Style should never come at the cost of ethics. We believe in fashion that is not only a reflection of personal taste but also of responsible choices. That’s why all our products are ethically produced within the EU, ensuring fair labor practices and contributing to a supply chain that values every hand involved in the creation process.

Community: The heart of our philosophy lies in community, for we understand the profound impact local actions can have on a global scale. Each product we offer is a testament to the belief that together, we can create positive change. Your purchase with us is not just a transaction; it’s a tangible investment in the communities we touch and the shared responsibility we bear for the well-being of our world.

Our Materials

At IsMyCity, we take pride in our conscious choice of materials, and it starts with our commitment to ECONYL®. More than just a fabric, ECONYL® represents a transformative journey from waste to wear.

Our yarn and accessories are crafted from this innovative, fully recycled material, meticulously sourced from ocean and land waste. ECONYL® isn’t just a symbol of our dedication to sustainable fashion; it’s a tangible step towards cleaning and rejuvenating our planet.

ECONYL® is a beacon of hope in our mission to reduce environmental impact. By choosing this material, we actively contribute to the removal of waste from our oceans and land, turning it into a resource for creating stylish, durable products that make a difference. To dive deeper into the story of ECONYL® and its transformative impact, visit their website.

Our Impact

As we stride into the future, our commitment extends beyond fashion; it’s a pledge to make a tangible impact on our planet. We’re not just dreaming of a better world—we’re actively working to create it.

We aim to recycle thousands of pounds of ocean and land waste, transforming what was once discarded into the building blocks of a greener future. Through innovative recycling processes, we’re turning waste into designer products, contributing to a cleaner, more sustainable environment.

But our impact goes beyond the materials we use. We’re dedicated to actively supporting local green initiatives, fostering positive change in the communities we touch. By investing in these initiatives, we’re sowing the seeds for a healthier, more vibrant future for all.

Yet, our impact isn’t just environmental; it’s deeply social. We’re building a community of individuals who are not merely customers but ambassadors of meaningful change. Our goal is to inspire, to ignite a passion for sustainability, and to empower our community to actively participate in the journey towards a better future.

With every bag you purchase, you’re not just acquiring a stylish accessory; you’re becoming a part of a movement, a collective force for positive change. Together, let’s shape a future where impact is not just a goal but a reality.

How you can help

Choose Your Bag

Select from our range of versatile, stylish bags.

Pick a Cause

Decide which local environmental initiative you’d like to support with your purchase.

Recycle

When your bag reaches the end of its life cycle, send it back to us for recycling.

Read more

The fabric used in our bags is fully capable of being recycled, and our material producers are ready to receive these materials. However, please bear with us as we need some time to implement this process effectively. Rest assured, we are committed to ensuring that every bag is recycled responsibly.

Join the Movement!

Become a part of our community.

Follow us on social media, subscribe to our newsletter, and stay tuned for upcoming events and campaigns.

Contact Us

We’d love to hear from you! For more information, customer service, or partnership opportunities, please Contact Us.